25 Best Motion Graphics Examples and Ideas to Help Build Your Brand

In this article we’ve listed the best motion graphics video examples out there. Get insight into how you can use motion graphics videos to promote your brand.

Motion Graphics Examples

You’re looking for motion graphics examples that can help inspire your next campaign. If your audience doesn’t understand what you do—or why it matters—motion graphics can fix that. A well-crafted video breaks down complexity, builds trust, and moves people to take action.

At Creamy Animation, we’ve helped organizations like Canonical, Logitech, Fujitsu,  turn complex topics into video content that helped achieve their goals. Our clients have managed to improve conversion rates, simplify onboarding and raise millions in funding.

In this guide, we’ll walk you through motion graphics examples that solve real problems and why each solution worked.

In this article

Top Motion Graphics Examples

1. Blockdaemon by Creamy

Top motion graphics example

We created this motion graphics video about how Blockdaemon’s platform powers blockchain infrastructure for staking, node deployment, and cross-chain integrations.

Blackdaemon is a billion dollar startup based out of Los Angeles, California, and has the largest blockchain infrastructure platform in the world. The video uses motion design to simplify technical concepts for institutional clients and developers.

Average costs: $5,000 – $8,000

Why it works:

  • Visual Metaphors for Complex Tech: Abstract ideas like nodes, validators, and chains are shown using geometric icons and clean transitions, reducing cognitive load for viewers unfamiliar with blockchain.
  • Strong Branding: The color scheme mirrors Blockdaemon’s brand identity, establishing visual consistency while making the video feel premium. The script follows a logical sequence — first the problem, then the solution, followed by benefits and a call to action.

Takeaway:
This is an example of how animation can make advanced technology feel accessible and investor-friendly.

Blockdaemon

Blockdaemon reached out to Creamy Animation to develop a series of animated explainer videos. The goal was to highlight why their secure and scalable blockchain infrastructure is trusted by global institutions and developers.

Table of Contents

2. Copilot Ai by Creamy

Best motion graphics video for marketing

We created this motion graphics video to show how Copilot AI’s platform helps B2B companies generate leads through smart LinkedIn automation and human-centric outreach.

The video introduces the problem of outdated prospecting methods, then demonstrates how Copilot uses automation and AI to streamline lead generation—without losing the personal touch.

Average costs: $5,000 – $8,000

Why it works:

  • Humanizing Automation:
    The video uses simple character animation and clean UI overlays to make the concept of AI-assisted outreach feel personal, not robotic.
  • Clear Before–After Storytelling:
    By contrasting traditional prospecting with Copilot’s approach, the script shows exactly how sales teams benefit from the platform—step by step. We matched Copilot’s brand colors and clean, minimal UI to maintain consistency across all channels.

Takeaway:
This video shows how motion graphics videos can turn a software demo into a compelling sales tool—perfect for SaaS companies targeting busy sales teams.

3. CryptoSea by Creamy

SaaS motion graphics video

In this motion graphics video to show how CryptoSea’s trading indicator platform helps cryptocurrency traders make smarter, real-time decisions. The YouTube video demonstrates how their platform displays live market signals, analysis, and trends—all in a clean, easy-to-understand format.

Average cost: $8,000 – $12,000

Why it works:

  • Visualizing Live Market Data:
    The video uses dynamic charts, animated indicators, and sleek transitions to bring the platform’s functionality to life—making complex financial tools digestible for all user levels.
  • Problem → Solution → Outcome Flow: The script quickly outlines trader pain points (uncertainty, missed opportunities), shows how CryptoSea addresses those with live insights, and ends with the promise of smarter trading decisions.

Takeaway:

This video is a great example of how motion graphics can simplify technical, fast-moving data for SaaS platforms—especially in fintech and trading—by making dashboards and analytics feel accessible and actionable.

4. Contruent by Creamy

3D motion graphics video

We created this motion graphics example in a 3D animation style. It showcases Contruent’s platform as the central hub for managing mining construction projects. —everything from forecasting and procurement to execution and budget control. The goal: help global capital teams stay on schedule and under budget.

Average cost: $10,000 – $15,000

Why it works:

This marketing video uses a dynamic dashboard layout visually integrates project status, cost tracking, and risk indicators—making complex datasets feel instantly actionable.

The polished voiceover and structured pacing speak directly to decision-makers, reinforcing confidence and authority. Instead of lofty claims, the script leads with impact: fewer delays, tighter budgets, and centralized control.

Takeaway:

A concise example of how motion graphics can distill enterprise operations into actionable clarity—ideal for capital-heavy sectors where visibility is everything.

Studio Spotlight: Meet Creamy Animation

Ever wondered what it takes to create motion graphics for your brand? At Creamy Animation, we’ve spent over a decade crafting stories and connect with people. We produced explainer, corporate, and training videos for clients Fujitsu, Logitech, NFL, Warner Brothers, CanonicalRBC, and more.

Our team draws inspiration from animation pioneers, blending emotion, precision, and clarity to craft visual stories that engage and convert. Ready to captivate your audience with the same creative spark? Let’s bring your story to life—together.

We’ve spent more than 15+ delivering captivating video content in the form of explainer videos, corporate videos, training and educational videos.

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5. SAP

Industries Served: Enterprise Technology, R&D, Innovation Ecosystems

Why this video works:
SAP clearly demonstrates its brand as a future-forward innovator, making complex themes like technological evolution feel intuitive and exciting. The motion graphics use layered visuals and dynamic transitions to visualize innovation trends, creating a sense of forward momentum.

The video resonates on professional platforms thanks to its sleek design, compelling narrative flow, and editorial-style animation that conveys both credibility and creativity.

6. Dr. Bill

Motion graphics video for healthcare

Industries Served: Healthcare, Medical Billing, Practice Management

Why this video works:
Dr. Bill presents a streamlined, animated narrative that makes the complex process of medical billing understandable at a glance. The visual storytelling transforms technical jargon into approachable sequences, showing billing flows and payer communication with clarity.

It’s particularly effective for professional audiences—medical staff and administrators—thanks to its clean motion design and concise messaging.

7. Abuzz

Industries Served: Higher Education, Student Engagement, EdTech

Why this video works:
This product video clearly showcases how Abuzz, a college student engagement platform, helps campuses boost involvement and streamline communications. Through crisp motion graphics, the explainer simplifies what could be a complicated ecosystem. Product videos are amongst the most view video content on YouTube and are an essential marketing tool.

The style is clean, tech-forward, and ideal for university admins and engagement teams seeking ease and clarity. Plus, placing the video on a longer explainer page (like Creamy’s portfolio) positions it as both informative and expressive.

8. Microsoft

Industries Served: Enterprise Technology, UX Design, Product Innovation

Why this video works:
This montage showcases 25 UX-focused animations created for Microsoft’s digital products. It brings diverse design concepts to life with swift visual storytelling, making an intangible creative process feel tangible and compelling.

Despite being a collection rather than a single narrative, the coherence and polish across each film make the piece resonate on both professional and design-driven social platforms—communicating expertise and design culture through motion.

9. Canonical

Industries Served: Enterprise Software, Open Source, Cloud Infrastructure

Why this video works:
This animation simplifies Canonical’s Ubuntu platform by spotlighting its benefits for developers and businesses—speed, scalability, and integration—with approachable, brand-aligned graphics.

The visuals break down technical concepts like cloud deployment and system management into intuitive scenes, making Ubuntu’s complex offerings feel accessible and straightforward. A polished voiceover paired with cohesive design ensures the video is both explanatory and professional.

10. Lark

Industries Served: Collaboration Tools, Remote Work, Enterprise Productivity

Why this video works:
Lark effectively introduces Magic Share, a collaborative feature that allows participants to scroll and edit shared content at their own pace.

The video breaks down an abstract digital workflow into a clear, real-world use case—and it does so with vibrant, well-timed visuals that convey fluidity and control. Even years later, it still resonates thanks to its purposeful animation, clean transitions, and professional polish

11. Accelerate ZEV

Industries Served: Clean Transportation, Electric Mobility, Environmental Advocacy

Why this video works:
This explainer video from Creamy Animation brings the message of zero-emission vehicles to life with high‑tech motion design and clear visual storytelling.

It simplifies a forward-thinking message into crisp animation that resonates on social platforms and beyond. The clean visuals and narrative focus help position the alliance as a progressive force in electric mobility.

12. Reseau

Industries Served: Network Engineering, Community Infrastructure, Engineering Education

Why this video works:
This motion graphics video for Réseau CMI transforms technical network architecture into approachable visual storytelling.

By turning complex processes—like node relationships, data flow, and infrastructure layout—into clean, animated graphics, it helps educators, students, and engineers quickly grasp otherwise dense concepts.

Despite the technical nature of the topic, the animation remains visually accessible and suitable for educational environments and industry presentations.

13. NISSD

Industries Served: Sustainability, Environmental Education, Policy Advocacy

Why this video works:
The Institute for Sustainable Development employs motion graphics to convey environmental data and sustainable policies through clear, infographic-style animation.

Its use of layered visuals paired with cohesive transitions translates complex ecological concepts into accessible storytelling. This visual approach—focused on substance over style—makes compelling content that resonates with environmental stakeholders and education audiences alike.

14. Morgan Stanley

Industries Served: Finance, Investment, Wealth Management

Why this video works:
Morgan Stanley’s IQ / DC animation serves as an elegantly designed manifesto that highlights purpose-driven investing by showcasing how portfolios can align with values—not just performance.

The style blends refined illustration with smooth motion to underscore the idea of financial control and clarity. The video reinforces brand sophistication and trust through visual storytelling that feels both polished and aspirational.

15. Brady Corp.

Industries Served: Identity Security, Access Management, SaaS

Why this video works:
This explainer simplifies a technical identity management solution for enterprise users by turning access protocols into clear visual sequences.

The animation breaks down login flows, multi-factor checks, and user authentication into digestible steps—making it instantly understandable for IT professionals and decision-makers. Its style is minimalist and professional, offering clarity without overwhelming complexity.

16. SBBC

Industries Served: Small Business Support, Workplace Accessibility, Non-profit Services

Why this video works:
Creamy Animation developed a set of animated training videos for Small Business BC, designed to help small business owners understand and implement accessibility measures in their workplaces.

The animations break down key concepts—like removing physical barriers and ensuring inclusive design—into clear, memorable visual sequences. This approach transforms abstract policy language into actionable insights, making it easier for audiences to grasp and apply accessibility best practices.

17. Empowered Startups

Industries Served: Startups, Incubators, Entrepreneurship Education

Why this video works:
“Empowered Startups” presents a motivational and accessible vision of how their entrepreneurship platform supports founders through education, mentorship, and startup resources.

This motion graphics video example blends clean, narrative motion with intuitive illustrations to make abstract concepts like business incubation feel tangible and inspiring. Its friendly tone, smooth pacing, and startup-focused messaging make it ideal for engaging entrepreneurs and educational partners.

18. Skyflow

Industries Served: Data Security, SaaS, Privacy Technology

Why this video works:
The Skyflow SaaS explainer video breaks down complex data privacy architecture into intuitive motion graphics, turning abstract concepts like data vaults, tokenization, and secure APIs into digestible visual elements.

Even without audio, the visual flow makes it easy to follow—ideal for enterprise clients, developers, and decision-makers navigating GDPR and privacy-first infrastructure. Take a look at some of our SaaS Video Production projects.

19. Webflow

Industries Served: No-Code Development, Web Design, SaaS Platforms

Why this video works:
This motion graphics showcase spotlights Webflow’s no‑code design evolution with dynamic layering and fluid transitions that reflect its design-forward ethos. Produced by an animation studio in Vancouver builds on a familiar visual language from their original conference opener, updating it to highlight new features.

The refined visuals and clear narrative structure reinforce Webflow’s innovation and appeal with clarity.

20. Acrisure

Industries Served: Insurance Technology, Financial Services, Enterprise Risk Management

Why this video works:
The Acrisure Explainer video delivers a sleek, engaging explanation of Acrisure’s fintech-enabled insurance platform.

With motion design that translates financial services and insurance concepts—like digital-first policy acquisition and partner ecosystems—into clean, easy-to-follow visuals, the animation simplifies a traditionally complex sector.

Its professional polish and modern visual approach resonate well with enterprise clients, brokers, and C-suite stakeholders.

21. Augmentt

Industries Served: IT Security, SaaS, Startup Enablement

Why this video works:
This startup demo video for Augmentt effectively introduces their IT security and management platform through clear, focused visualization.

The motion graphics break down the user journey—onboarding, agent deployment, and policy enforcement—into intuitive, easy-to-follow sequences.

This format keeps potential clients engaged and helps them grasp platform benefits quickly—ideal for decision-makers evaluating SaaS solutions.

22. Elastic

Industries Served: Enterprise Technology, Software Infrastructure, Developer Communities

Why this video works:
The motion graphics example brings energy and cohesion to a major industry event through bold motion design and brand-aligned graphics.

It visually encapsulates Elastic’s identity and values—merging abstract data visuals with vibrant animation to elevate conference messaging.

The video is a polished showcase that builds anticipation and reinforces brand presence before the sessions even begin

23. Tezos

Industries Served: Blockchain Technology, Decentralized Finance, Web3 Infrastructure

Why this video works:
Tezos’s motion graphics video brings clarity to an often opaque concept—the blockchain—using block-based visuals to mirror its infrastructure.

The design feels both elegant and accessible, transforming a complex technology into something visually intuitive. The video’s refined aesthetic reflects the brand’s emphasis on innovation and reliability—making it ideal for investor, developer, and enthusiast audiences alike

24. IBM Watsonx

Industries Served: Artificial Intelligence, Enterprise Technology, Generative AI

Why this video works:
This animated explainer for IBM’s watsonx platform introduces its next‑gen generative AI capabilities—building on the legacy of the Watson brand—with clean, professional motion design.

The visuals break down AI concepts into approachable sequences, making powerful technology feel understandable and credible. This clarity helps IT leaders and corporate clients quickly grasp how watsonx can transform business workflows and AI adoption.

25. Techless

Industries Served: Digital Wellbeing, Technology, Lifestyle Design

Why this video works:
Techless – Less is More, distills the challenge of digital overload into an inspiring visual narrative. With clean motion design and thoughtful metaphors, it shows how intentional disconnection can deepen real-life connections—making a topic both modern and emotionally resonant.

The video strikes a perfect balance between critique and optimism, and its evergreen design continues to engage audiences across wellbeing and creative communities.

What Sets Creamy Animation Apart?

Choosing the right partner to produce your motion graphics is crucial. Here’s what Creamy Animation brings to the table:

Clear and Compelling Stories

Our specialty is creating video content that is crystal clear and undeniably compelling. We take the time to fully understand your product and its unique value. Then we craft a narrative that communicates your message in the simplest, most impactful way.

Result-Oriented Approach

The result? Videos that not only look and sound great, but also ensure your target audience truly understands your story. We pair concise scripts with captivating custom visuals, so every scene holds attention and reinforces your key points.

The outcome is an explainer video that engages viewers, builds trust in your solution, and leaves a lasting positive impression – ultimately driving more leads and conversions.

Frequently Asked Questions

What is motion graphics?
Motion graphics are animated graphic elements that move to tell a story, explain a concept, or highlight key information. They mix design, text, and movement to make ideas easier to understand and more engaging.
Companies use motion graphics because they simplify complex messages and hold attention. They’re flexible, cost-effective, and work well across marketing, training, and internal communication.
A strong concept, clear script, and well-designed visuals make a great motion graphics video. When paired with smooth animation and sound design, the result feels polished and persuasive.
Costs vary based on length, style, and level of detail. Simple videos may start around a few thousand dollars, while custom, high-end pieces can run higher. The investment depends on production quality and creative complexity.
Any business that needs to explain or promote something can benefit. Tech companies, nonprofits, healthcare providers, financial firms, and startups all use motion graphics to connect with audiences.
Production timelines range from 4 to 8 weeks. The schedule depends on script approval, design, animation complexity, and feedback rounds. Well-planned projects move faster.

Wrapping Up

Creating creative videos that deliver results takes creativity, technical skill, and collaboration across specialists like animators, voiceover artists, illustrators, and writers.

From explainer videos to character animation sales videos, the best motion graphics videos engage viewers and build lasting brand visibility. At Creamy Animation we’re ready to partner with you and help you achieve your goals with video.

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